The COVID-19 pandemic has created a number of challenges for small business owners looking to reopen. While managers and employees may feel like it is time to get back to business, there are a few guidelines that you should follow to allow for a safe, stable return.
There resources can help you through important steps to reopen your business.
- First, you will need to research the Governor’s office in your state for current guidelines.
- Make sure your facility is fully clean and disinfected and ready for your employees and customers.
- Setup a support system for employees as they return to work. Emotional challenges are going to be present and affected by COVID-19.
- Create a plan for a safe workspace that protects employees and your customers when they visit your office space.
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Communicate With Employees
Establish an incident command team or COVID-19 task force that includes representatives from Corporate Communications. Meet regularly and
share information that communication professionals can provide to the organization/company.
› Leadership involvement is a critical necessity and should include a cadence of regular communications to all your key audiences. Communication from leadership should be planned and provide valuable, consistent information to your employees and other key stakeholders.
› Ensure your reactivation efforts align with your organization’s values and mission and tie them into your communications and messaging.
› Rethink how you work. Do you need to consider moving from a five-day workweek to a seven-day workweek in your Communications department?
Meet twice daily to identify needs at the beginning of the day and then wrap-up at the end of the day so everyone is aware and involved. Develop a
procedure for clear hand-offs of projects at the end of each shift.
› Identify target audiences, what information they need, how they will receive it and how often.
› Assign Communications team members to different areas so they develop subject matter expertise and contacts within the departments with which they work.
› Reimagine how you communicate. With things changing quickly, you will likely need to increase the frequency of your communications. Evaluate
the tools you have in place and identify how to utilize them in this evolving pandemic.
› Tell your employees to be vigilant about procedures, to peer-identify people who they see putting themselves at risk, and to take care at home to protect their families.
› Don’t forget to tell your people how much you appreciate them. Assure them of the continuity of your mission, vision and values.
› Be flexible. An open-minded approach is essential as you rethink and reimagine the best ways to address your communication needs with employees.